Meet Coach Jennie

Hi! I'm Jennie Mustafa-Julock, but everyone just calls me Coach Jennie. With over 11 years of life and business coaching under my belt, I have committed the rest of my professional life to educating and inspiring driven individuals on how to squash the patterns of self-sabotage, get out of their own way, and go on to build the badass lives and businesses you deserve. 

I seek to shatter one status quo belief that life coaching has to be a spiritual, warm & fuzzy, woo-woo experience where you are coddled endlessly and given platitudes that make you feel good but take you nowhere. This gives the title “Coach” a bad name and that breaks my heart. I want to redefine the reputation of what coaching can be – a swift kick in the ass so you realize much more potential, do extraordinary things with your time and energy, and be the best damn version of yourself possible.

 

Y'know that voice in your head? The one that says no, you can’t, you shouldn’t, you suck. It’s not your dark side. It’s not a lizard. It's not some magical little critter. 

It’s just Hilda. And I literally wrote the book on her. 

As much as we all complain about that voice that tells us……that’s not the whole truth, is it? Secretly, we LOVE Hilda. Why? She keeps us safe, she keeps us from risking too much, from getting hurt, from going after our dreams, from doing something meaningful with all that potential and power we have.

But that’s just not good enough, is it?

In Hilda, Coach Jennie’s debut book, you’ll learn why the voice inside your head relentlessly tries to keep you small when you’re onto something big. But more importantly, you’ll learn tips and techniques to conquer your inner critic, stop the self-sabotage, and become unstoppable.

This not just another vanity project or a glorified pamphlet, but a legit book, the quintessential manual for differentiating Hilda’s nonsense from your truth. I have been the catalyst for my peeps to launch new businesses, publish their first books, negotiate career leaps, adventure the world, and more.

This stuff works. (Ask any of my clients or book clubs!)


Speaking Topics Include...

No Regrets: How to Tackle Your Inner Critic, Get Out of Your Own Way, and Change the World

We overthink things. We procrastinate. We hold ourselves to impossibly high standards. We fail to make time for what's most important to us. We doubt ourselves. We're afraid of saying no. We never let ourselves cross the finish line. Sometimes we don't even let ourselves cross the starting line. We all have the little voice in the back of our minds reminding us of the risks, the past failures, the potential humiliation, and the loads of fear that come along with chasing our biggest dreams. That little voice is Hilda, your personal inner saboteur.

Hilda stops us in our tracks, stomps on our dreams, and keeps us from pursuing what we want in life. And the higher the stakes, the louder she gets!

Clearly, Hilda must be stopped. That's where this talk comes in. I will help you tackle your inner naysayer so you can radically change your life...and ultimately the world.

In my decade as a coach, I’ve worked with countless forms of powerful women leaders whose big dreams are being derailed by doubt and self-sabotage. It’s not their fault – it’s Hilda, the well-meaning awful saboteur in their heads. I have a powerful message to help them eliminate self sabotage, doubt and burnout of their road to world domination. By learning the ins and outs of Hilda’s behavior, participants will:

  • learn how to shut down that self-sabotaging mindset
  • replace that mindset with the thoughts-feelings-actions that support their best self
  • arm them with specific tools needed to combat Hilda moving forward.

It’s time to get out of your own way and take your emergence to the next level!


Motivation Shmotivation: Why Motivation is the Worst Strategy Imaginable

Motivation is a crock.

Yeah. I said it. Motivation is this thing that’s been sold to us as something that we need. Something we depend upon. Well, I hate to break it to you, but motivation is a feeling - and feelings are fickle and fleeting. And that makes motivation an unreliable strategy for your badassery.

When your strategy is to wait for motivation to magically show up without being prompted, you have to be in the right emotional state to receive it. So when you are feeling motivated, your strategy will seem work swimmingly. But unfortunately, whenever you don’t really feel particularly motivated, then that same strategy just sabotaged you. And since your feelings change without notice, choosing motivation as a strategy sets you up for almost certain failure.

You see, tenacity is a much sounder strategy. Instead of hoping that the right emotions are going to line up at the right time and place, tenacity is something you can muster immediately. You simply decide you’re just gonna do it because you said so. Emotions be damned.

In this workshop, participants will:

  • explore the costs of your addiction to motivation
  • replace your reliance motivation with something far more stable and reliable
  • learn a series of highly actionable techniques designed to help you with mustering motivation.

On demand. Whenever the heck you need it.

It’s just gonna feel different. In fact, it might not feel like anything resembling motivation or inspiration. It’s gonna feel like accomplishment . . . which will in turn make you feel motivated. Funny how that works, eh?

My Belief

Too many ambitious solopreneurs  and professionals squander their potential and power while being held back by their inner critic - a silly little cartoon character who lives in your brain who fills your head with lies and worries designed to hold your dreams hostage.

You have far too much to offer the world to let that happen any longer. I’m gonna help you silence that inner naysayer so you can stop holding yourself back! Then you’ll never look back in regret at what you could have done. 

Bottom line :: I am on a mission to help you stop Hilda in her tracks so you can get on with the business of changing the world.

My Approach

Instead of telling you trite nonsense like feel the fear and do it anyway, taking your audience on a some pseudo-spiritual journey, or coddling them endlessly like a cheerleader, I help you take an honest assessment of your inner naysaying and expose it for what it really is - a web of lies brought to you by your irksome inner naysayer I call Hilda.

You’ll find that I use powerful, pragmatic, FUN, oh-so-Coach Jennie coaching exercises unlike what you’ll find elsewhere. I give your audience a playful, yet cathartic shove in the right direction (with love and humor, natch).

I don’t want your audience to just feel warm and fuzzy inside; I want you to actually fix the problem. 

My Authority

Look. I mean no disrespect. But unlike most coaches who take an expensive online coaching course or two, toss together a shnazzy logo in Canva, and hang out their shingle asking for thousands of dollars, I’ve actually got actual professional chops. My fancy-pants Masters degree in Organization Development taught me how to develop new coaching tools and techniques that I’ve co-created, tested, and validated with hundreds of clients. (Yes, I hold an actual graduate degree, not just some cute certificate you print off the computer.)  


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