Ready to get out of your own way?!

You're just a click away from saying yes to yourself, no to your fears, and shut up to your inner critic - simultaneously! 



>> Two words: Self-doubt. (Wait, is that one word?)
>> Ugh. Perfectionism is the biggest culprit.
>> You second guess yourself like nobody’s business.
>> You make epic plans, but rarely follow through.
>> You have all these great ideas, but don’t know how to start.
>> You rarely feel like you're good enough.

>> You fear rejection so you don’t put yourself out there.
>> You procrastinate like nobody's business.
>> You're always expecting the other shoe to drop.
>> You're terrified of failure. Success sounds pretty scary, too.
>> You worry way too much about what others think.
>> You're easily distrac...ooh, what is that shiny thing?!?


Well, to put it bluntly, you’re letting your INNER CRITIC run the show! Allow me to elaborate.

You know that voice in your head? The one that says no, you can’t, you shouldn’t, you suck?  It’s your inner critic, but I call her Hilda.

And she’s holding your ambitions hostage.

Hilda keeps up a running commentary that you’re just not good enough. She jabs you in the ribs when she thinks you're getting too big for your britches. She takes careful note of all your failures and sends you not-so-gentle reminders of those moments every time a new idea arises. She’s the nagging, negative voice who cunningly chips away at your potential. Because, no matter how driven you are, Hilda’s in your head spewing nonsense to trigger self-doubt, self-consciousness, second guessing, and defeat.

But the good news is it is nonsense. And the better news? I know how to shut her up. Because Hilda is not the boss of you.


I'm on a mission to make Hilda a household name. 

In the last 2½ years since publishing my book, I’ve learned that the most powerful tool to combat your inner critic is a community of people who are onto her BS. And while introducing the world to Hilda has already become a bit of a movement, it’s time to organize that movement into more serious collective action!

So I opened the doors on my new membership program that I’m super excited about. I call it “Hilda’s Hub” and it’s exactly like it sounds - a Hub to connect with people from all over the planet who resonate with my take on the inner critic and want to stop Hilda in her tracks.

If any (or some or ALL) of the above rings true, then you belong in our community.

Introducing... Hilda's Hub

Hilda's Hub is a membership community designed to help you tackle your inner critic and get out of our own way. Here we workshop your ideas, solve problems, and forge lasting connections with others who have decided to take this self-empowerment journey.

You’re gonna learn how to look Hilda square in the eye and remind her that she is not the boss of you.

And you’re going to be surrounded by people who get it and get you...which you’ll find is your best tool against her inner propaganda. Because Hilda hates company.

Start Your Trial Membership Today for $5


Membership Site

Inside my online membership site, you’ll find an ever growing library of self-paced exercises designed to stop Hilda in her tracks.

Powerful Worksheets

Those coaching exercises and tools have to include gorgeous worksheets. (I'm rather proud of my worksheets.)

Live Online Events

I also offer the opportunity to connect with you via live video. So I host at least two live online events monthly exclusively for members.

Facebook Community

And you’re going to be surrounded by people who get it and get you . . . which you’ll find is your best tool against her inner propaganda.


It just occurred to me that we may not be acquainted yet. Allow me to introduce myself.

I'm Jennie Mustafa-Julock, but everyone just calls me Coach Jennie. With over 12 years of life and business coaching under my belt, I have committed my professional life to educating and inspiring driven individuals on how to stop squandering your potential, get out of your own way, and get on with the business of changing the world.

I'm on a mission to make Hilda a household name.

Oh, and I literally wrote the book on this stuff? Hilda: Tackle Your Inner Naysayer, Get Out of Your Own Way, and Unleash Your Badassery. The book is your quintessential manual for differentiating Hilda’s BS from your truth. The Hub is your masterclass on undermining her.


Understand how to stop squandering your potential & tap into your power by putting an end to your self-defeating habits.

Learn the inner critic language and understand how the negative inner dialogue undermines your best intentions.

Take bold action steps towards your most important goals armed with tools and tactics specifically designed to shut Hilda down.

Stop going it alone. You'll be virtually surrounded by people who get it and get you...which is your best tool against her inner propaganda.

"I've been working with coaches for over a decade. Coach Jennie is, hands-down, THE BEST coach I've ever worked with. If you're even considering this, jump on it. Fabulous offer to get in on the ground floor of a great community with great content and a super reasonable price. See you there?!"

Grace Judson

"My life coach, Coach Jennie, just opened her amazing membership online for you! Join Hilda's Hub today and you'll get what I've been privileged at having over the past two years! She's helped me, parent, be a better wife, help get my priorities in order, and shined a light through grief for me in that time frame too!"

Gena Moyer

"It took me four years to decide to get out of my own way and work with Jennie. In the short time I’ve been working with her, I’ve learned why I procrastinate and how to fight it. I’ve grown as an individual and as a business owner. I’m part of an amazing community that inspires me to dream bigger and make those dreams a reality. Now it’s your turn. "

Alexandra Uth

Wanna kick the tires?!

I get it. There are a lot of membership programs. So naturally you (and Hilda) want to make sure this is for you before fully committing. I’ve got you covered. Come in and try it out for a couple weeks. Your 14-day trial is just $5.


50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.