Transform your impatient ambition into real world-changing, life-affirming action!


How? By attending the only event that blasts past the usual goal setting and mindset hacks and focuses on what truly fuels it all - your commitment to yourself.


  . . . an immersive, no-nonsense, completely personalized two-day coaching experience with renowned inner critic and self-sabotage expert, Coach Jennie.


January 28th and 29th, 2021

Registration ends THIS SUNDAY! Claim your seat now!!









Calling dreamers and doers!

(who are more than a little stuck in the muck) 


>>> Are you one of the most ambitious people you know?

>>> Are your big dreams crystal clear but you can’t seem to get them going?

>>> Do you work hard, love big, and live out loud - but still want more?

>>> Are you squandering your potential and wasting your time?

You’re not alone. In fact, there are a lot of wannabe changemakers out there who feel exactly the same.

Why? Because although mindset training and goal clarifying are both powerful tools, they only get you started on your path. The secret to really making it happen? Committing to yourself with unshakeable pride and a concrete plan.

That’s why No Matter What was created.

I'm Jennie Mustafa-Julock, but everyone calls me Coach Jennie.

Since 2006, I've worked with hundreds of impatiently ambitious humans just like you. My clients are super talented, brilliant go-getters with so much to share with the world - but came to me exhausted and disheartened from wasting their time and squandering their potential.

I hold a fancy-pants Masters degree in Org Development from American University that taught me how to do what I do best - to develop coaching tools & techniques that I’ve created, tested, and validated with hundreds of clients over my 14+ years as a professional coach and speaker. My work has been the catalyst for my peeps to launch new businesses, publish their first books, negotiate career leaps, adventure the world, and more. 

Rather than re-invent the wheel of goal-setting and other tried-and-true-but-stale methods, No Matter What is entirely focused on the secret ingredient missing for most changemakers - an unwavering commitment to yourselves and your dreams.

This jam-packed, intentionally intimate event was a major hit in both June and September 2020, and so I'm hosting it again this January. If you're looking for more clarity, direction, bravery, gumption, and grit than ever before, you've gotta be there!

I’m in! Sign me up for No Matter What.

{what we will cover}

It is not a conference (or an unconference). It is not a workshop. There will be no trust falls or fire walks (which would be very challenging to pull off on Zoom, anyway.)

No! Each minute of No Matter What's two day intensive is designed to propel you past your self-limiting BS so that you can not only want more, but do more, and be more.

Want More

You'll learn how to give yourself permission to want what you want #nomatterwhat your inner critic (we call her Hilda) or anyone else has to say about it. You will explore possibilities you’ve never dared consider.

Do More

Then, our convo will shift to getting far more accomplished in the world. You will know how to stop waiting to be ready and start implementing a self-discipline system that defies self-doubt and actually works.

Be More

You'll rediscover the confidence and tenacity you need to truly astonish yourself. And you'll step into your newly minted role of changemaker and create a step-by-step strategy to make the impact you want to make.

{what you can expect}

Expect to get unstuck from whatever is holding you back & holding you down. Push past fear, doubt, insecurity, and Imposter Syndrome and get moving!
Expect to challenge and stretch yourself to step beyond your comfort zone. There will be tears, you might even get nauseous, and you’ll love it. (See the testimonials for proof of this weird phenomenon!)
Expect to dig into your potential and find out what you’re really made of and step into the power and persona of that person you know you can be - and your supporters are impatient to meet.
Expect to connect with amazing people who inspire and astonish you - soak up their support in our judgement-free, introvert-friendly shared space.
Expect to become an unstoppable force to be reckoned with #nomatterwhat. (‘Nuff said.)

{what will be expected of you}


This event kicks the word “participatory” up more than once notch. It is two jam-packed days of insights, AHAs, and coaching – and you simply don’t want to miss a moment of the action. We run from 8am-2pm Pacific both days, taking a lunch break at about 10:30-11:15.

This event is all about committing to yourself and your dreams - so don’t kick it off with wishy washy attendance or attention. Dive in, turn your camera on, get vulnerable, be brave, and follow the plan, and you’ll walk away amazed at your progress.

Honestly, when was the last time you amazed yourself? I’m guessing it’s been way too long.

(And if you need a breather, bathroom break, or snack - no worries. You’re attending from the comfort of your own home. Use your own toilet! Wear your favorite cozy pants!)

So, please, make a plan to be there, and truly be there - not drowning in emails, loud offices, menial tasks, or the wild adventure known as childcare. The first step toward living your ambition is carving out the time for yourself.

The world can wait. Your dream is tired of waiting. Give yourself 12 hours.

I'm in! Sign me up for No Matter What!

{brutally honest testimonials}

Tired of fluffy, feel-good conferences with no actual value?

So was Krysty . . .

I think the best thing about NMW is that it pissed me off, but I needed that. I didn't need another seminar or workshop that made me feel all warm and cozy about myself and my plans for "someday" I needed a workshop that said, "Okay, bitch, time to roll up your sleeves and get messy." I left with actual real world stuff that I'm planning on using to keep building my empire, and for that I am so thankful to you and everyone who participated!

~ Krysty Krywko, Chappaqua, NY

Ready to stop spinning your wheels, take all your clarity and plans, and finally cross the starting line?

So was Maria . . . 

This was exceptionally empowering, soul uplifting and an amazing opportunity to tap into your knowledge Coach Jennie and to learn from you  - and all the other inspiring people who joined. I had the double doors open to my future . . . but now, I have a 360 visual of my future from a mountain top!

~ Maria Alvarez, United Kingdom

Exhausted by indecision, lack of motivation, or crises of confidence?

So were Rhonda and Jenn . . .

I was not in a good place mentally or emotionally when I showed up on the first day. I was frustrated with all my prior attempts at moving forward, and Hilda told me this would be yet another “info crack” session I wouldn’t have the guts to implement. She is wrong! I left with an action plan for the next six months, as well as a way to combat Hilda throwing spikes out on my road to success! I am SO glad I was there.

Bottom line: I am now the kind of person who shows up for herself! #NoMatterWhat

~ Rhonda Green, Dallas, TX

I thought I was serious about my goals before but NMW pushed me to literally Want More, Do More, and Be More. The combination of shoves, support, and accountability is unlike anything else.

Thanks to No Matter What, I can say with complete confidence (and some nausea) that
I am now the kind of person who does BIG things even when scared and uncertain #NoMatterWhat

~ Jenn Vazquez, Framingham, MA


To recap, this event is jaw-droppingly perfect for you if:

  • You’re tired of Imposter Syndrome, perfectionism, and doubt keeping you small.
  • Your big dreams scare the crap out of you - and yet you can’t stop wanting them.
  • You worry about rising to the occasion of your potential - and letting down everyone who has supported you so far.
  • You’re so over goal-setting and dream-boarding and are ready to get moving, stay activated, and follow-through - once and for all.
  • You refuse to keep being somebody’s best kept secret or an example of someone who could really have it all if she only showed up.

Registration open now . . . 

I want to be there! Sign me up!


Questions previous participants are glad they asked:

I have to be there! Sign me up!

{bottom line}

This virtual event is designed for impatiently ambitious humans who want to make a difference in the world (and have no more time to waste)!

At this high-voltage, highly interactive, two-day coaching extravaganza, you will claim more, do more, and become more than you ever thought possible.

You will walk away having, at long last, finally become a changemaker, so that impacting the world in wild and wonderful ways is no longer optional, it’s inevitable.

Sure, you can wait until the next time I offer this (next year sometime), but every moment you wait is another moment you spend stuck and wanting. And as an impatiently ambitious human, that's just not good enough. 

If you're ready to get on with the business of changing the world, this is the (zoom) room where it happens!

Don’t just take my word for it.

Here’s what a few past participants had to say...



Registration ends Sunday at noon Pacific!









No FOMO for me - I’ll be there!